Wednesday, February 04, 2009

Idea Sirji!

Last weekend, I was watching a football match and also a cricket match and voila, I get another pointless idea and I am bored enough right now to think its important enough. :-)

So, here goes... We have electronic boundary boards showing Ads during football. This means, its not a stagnant single company Ad made of paper and stuck on some cardboard. This is an LED (similar?) board which can show any Ad at runtime. Cricket hasn't gotten that sophisticated yet, but it will get there sooner rather than later. Lets take the case of football first. A live English Premier League game is watched in so many countries. Now, lets take a site like 888. They are a big deal sponsor in EPL and pay quite a bit to get onto these electronic boards. This site is not well known in India and the EPL folks are not going to get as much money(or viewership attention) showing this Ad while telecasting in India when compared to Airtel or similar. Likewise, the India vs SL series is mainly sponsored by IDBI Fortis, a new investment wing of IDBI bank. I am quite sure they have next to no presence in SL and hence this is meant mainly for the indian TV audiences. So, what about the Srilankans ? Wouldn't they be relate more to say, Dilmah Tea ?

In case you haven't got what I am getting at, my idea is that all the boundary boards be made green in colour, so as to make it easily graphicable, for lack of a better word. So, just like in the movies, with the help of Computer Graphics, the green coloured boards can house country specific Ads, hence increasing the sponsorship worth of events and hence more money flowing and more glamourous and all that good stuff.

There is this one glitch of the actual money paying viewers at the ground seeing just green boards. But I am sure there is some technology that can come to help in this case too.

How does it sound ? Can this fund my EMIs while the recession eats aways more jobs (me next?) ? :-)

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