Sunday, February 08, 2009

Great offer or is it!

I had a couple of my friends talk about virgin mobiles new offer for free sms for the day after you send 3 SMS's out. Their USP apparently is that you get the offer irrespective of any pack.

When you do the math, they are charging Re.1 per SMS for the first 3 SMS's which makes it Rs.3 for the day i.e. Rs.90 for the month. Most SMS packs from other vendors are same or at lesser cost. So, camaflouged as a great feature, this is nothing but another market gimmick trying to get at the yuppy generation.

I don't know of any vendor giving a SMS pack for national SMS and this is where Virgin definitely scores. So, this offer could probably work out from this perspective though for potential customers. Their costing for National SMS works out to Rs.1.50 per SMS and for the mandatory first three it is Rs.4.50 which works out to Rs.135 per month. Not bad... maybe.

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