Monday, June 16, 2008

TRP Loses... Sport wins

We have all witnessed the TV spectacle that IPL was. TV viewership of the other soaps and reality shows took a serious beating, thanks to IPL. Many of the Bollywood filmmakers decided to delay the release of their films, so as to avoid competition with IPL. All this went according to the Modi TRP plan and guaranteed that players would actually fight with their respective boards, if needed, to get a chance to play in IPL.

Lets now talk of the most played and viewed sport in the world, Football. In stark contrast to how IPL did things, Euro 2008 has chosen to given give more importance to the game rather than the TRP or viewership. During the first half of the group matches, we had two matches per day and each being played at different times. Now that we have gotten near the end of the group matches, and many of the quarterfinal spots are going to be decided by these matches, the organisers have chosen to play both the matches at the same time. This almost halves the neutral viewership, for e.g. as in todays case, I am watching the Austria vs Germany match and haven't been following the Poland vs Croatia match. They did it so, because, no game should become a dead rubber, if they can help it. In IPL, we didn't have a single such situation of a clash in match timings. No way can the money-hungry-TRP-craving administrators afford to lose viewership.

As made note by me in an earlier post too... there is always going to be more to sport than money. And this simple fact eludes the money-ruled cricket administrators in India!

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