Sunday, July 05, 2009

Serious Joke!

The newest entrant into the crowded premium hatchback space in India has managed to breakaway from the crowd. I am talking about Jazz, Honda's entry into the small car market. Honda seem to have forgotten that their intention was to enter the small car market, not to exit it before they got in! The route they chose to breakaway from the crowd was not features but by making the car super pricey!! The on road price of the top of the line Honda Jazz will hover a few ten thousands short of 8L! That is a lot of money for a hatchback, no matter what the pedigree. Skoda made the same mistake with Fabia and even after correcting it to some extent by bringing in a lower priced variant, it was too little too late. They had by then already managed to send a very nice car to the never-to-be-seen-or-heard gallows of the frugal desi mind!

Looking past the price, how about the Ad campaign?? If their intention was to make the smartest ad ever to be understood by 1% of the super smart future premium hatchback ownership (me clearly not included), well, they must have done a great job! The punchline for the Honda Jazz is "Why so serious?". Seeing the price of the car, I am sure most people will see the joke in it! :-)

I have seen the Ad time and again, and I can't help but get serious... damn guys, is it so difficult to make a decent Ad? What the hell does it mean anyway!$#%@!

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