Saturday, June 06, 2009

Money, Money...Must be funny...

Intel has started on a fresh wave of Ads titled 'Sponsors of tomorrow'. Below is the original Ad.

People can't let anything this fancy go by without a spoof, so here is the Oops version. :-)

Apparently, the guy featured in the original Ad is not the real Ajay Bhatt and is an actor. Kinda killed the concept for me...

Anyway, what I was coming to was, a friend of mine who works in the US told me that the same Ads run there too, which means that a lot of money is being spent on this campaign across the globe. What is quite strange about this Ad and the whole campaign is the timing. I know friends at Intel who have told me about colleagues who got pink slips and possible pay cuts. And this is the time that Intel wants to build a "feel good" factor in people minds about itself? This is not a product Ad, this is not a technology Ad, this is a generic Ad telling that smart people work at Intel and since we are firing and not recruiting you are not welcome. ;-)

Looks like Intel has a lot of money, just not for retaining existing jobs.

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