Friday, March 14, 2008

Product Idea

I am a reluctant orkut member. I don't necessarily like the idea of orkut, but apparently many near and dear ones of mine do like it and hence I am on it. Another such social networking website which is gathering some momentum in India is facebook. They have smartly tied up with the yuppie youth channel, MTV, whose VJs try to coax you into getting onto facebook. We also have fringe players (in the world scene) like hi5 which are quite popular in India. Similarly it won't be too far in time when other sites like myspace or bebo, which got bought for $850M by AOL try to expand their horizons and get to India in a big way.

With such a plethora of social networking sites, the story is going to be very similar to the Instant messaging world. It started with AOL, then ICQ, then Yahoo, then MSN, then GTalk, then rediffbol etc etc. People will try all and eventually will have settle on one. They will do so not because they don't have friends on the other IMs but because they do not have the patience to manage multiple apps and also the CPU sap that would result out of running all these apps. Similarly, people will want to receive scraps or whatever from all these sites, but their inability to spend the same kind of quality (questionable) time on each of these social networking sites will hurt them socially, so to speak.

I think, in this crammed world of web innovations, here is a niche space for a company to flourish. How about a website that aggregates your data(scraps) and contacts from popular social networking sites and show them on a single page ? Something like a trillian or an orgoo for the social networking world.

Will this fly ? Anybody interested in funding me ? :-)

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